Many sites are hacked (or just don’t use WordPress to the fullest) because they have not been updated. And site owners don’t update because sometimes it can feel pretty complicated. Many WordPress users have spent hours or even days fixing a problem created by updating.

But we make updating to the current version of WordPress and Genesis a snap. Everything is integrated, so you don’t have to call your developer. We test all updates thoroughly, so you’re not playing guinea pig. Just click the button and you’re done.

If you’ve got multiple sites, you will love the way that the framework works with our turnkey child theme designs to keep the look of your site exactly the way you want it while letting you quickly update the important code that runs in the background.

WordPress sites can be vulnerable to those who want to take your site down or exploit it for malicious reasons. Having your site hacked is an expensive, time-consuming hassle — and it can really damage your reputation.

We brought security expert and core WordPress developer Mark Jaquith in to make sure the Genesis Framework has the best security possible. With his guidance, we built our framework to follow all WordPress security best practices.

We get unlimited support. Unlimited updates. Unlimited websites. There’s no “Developer Option” here. One low price entitles you to unlimited support, updates, and domains you can build on. If you’ve got multiple websites (or client projects), Genesis offers unparalleled value.

And when we want answers to questions about your site, you want them now. That’s why we’ve been given lifetime access to  world-class support team and community forum. Our team consists of product experts who provide solutions and help to our 112,000+ members. We’re here today and tomorrow, whenever you have a question.

The way your site looks can be instantly updated by what’s called a child theme, while all of the SEO benefits and core Genesis functionality remain untouched. That means that changing the look of your site is a snap — and you don’t need a designer or developer to do it. You could radically change the look of your site every week if you wanted to, and you’d never hurt your search engine rankings … because your design functions are kept completely separate from the core code.

And if you decide to pick up our StudioPress Pro Plus All-Theme Package, you’ll get access to all of the child themes we offer now AND every child theme we create in the future … at no additional cost.

You put a lot into your site – you want to make sure that you’re ranking well in the search engines so readers, customers, and clients can find you. And clean, optimized code + smart design architecture is important for achieving the best rankings possible.

In addition, Genesis now supports Schema.org code, which allows you to output microdata in your site’s code. This enhances your site’s search engine optimization even further — as does Google Authorship identification, which Genesis makes incredibly simple. The Genesis Framework has always handled the basics of good SEO for you, like lightweight code for fast performance, and now it’s even better.

Our themes have been fully search optimized by Greg Boser, search engine optimization pioneer and industry expert. With automatic updates to the Genesis Framework, you never have to think about it again. Your code will always be up to date and fully optimized.