Category: Reasons We Chose Genesis

  • Genesis Delivers Responsive Turnkey Designs Built on HTML5

    Genesis Delivers Responsive Turnkey Designs Built on HTML5

    responsivehtml5You want sleek, professional design — without paying a fortune for it and without fearing instant obsolescence. Genesis’ turnkey designs give you an array of beautiful frames for your content built on HTML5.

    How does HTML5 enhance your site? First, it’s the new code standard, which will make your site compatible with future changes to the web. Secondly, it will ensure cross-browser compatibility. HTML5 makes your site mobile-friendly by being responsive, and it will improve your site’s ability to deliver audio and video. And it’s completely extensible — want your site to behave like an app? Go for it. Simply put, HTML5 is your site’s ticket to a truly state-of-the-art design.

    And of course, we’re constantly crafting beautiful new themes to add to your design options.

    img-2bThe way your site looks can be instantly updated by what’s called a child theme, while all of the SEO benefits and core Genesis functionality remain untouched. That means that changing the look of your site is a snap — and you don’t need a designer or developer to do it. You could radically change the look of your site every week if you wanted to, and you’d never hurt your search engine rankings … because your design functions are kept completely separate from the core code.

    And if you decide to pick up our StudioPress Pro Plus All-Theme Package, you’ll get access to all of the child themes we offer now AND every child theme we create in the future … at no additional cost.

  • Genesis is Search Engine Optimized

    Genesis is Search Engine Optimized

    img-1You put a lot into your site – you want to make sure that you’re ranking well in the search engines so readers, customers, and clients can find you. And clean, optimized code + smart design architecture is important for achieving the best rankings possible.

    In addition, Genesis now supports Schema.org code, which allows you to output microdata in your site’s code. This enhances your site’s search engine optimization even further — as does Google Authorship identification, which Genesis makes incredibly simple. The Genesis Framework has always handled the basics of good SEO for you, like lightweight code for fast performance, and now it’s even better.

    Our themes have been fully search optimized by Greg Boser, search engine optimization pioneer and industry expert. With automatic updates to the Genesis Framework, you never have to think about it again. Your code will always be up to date and fully optimized.